a new cnn/orc poll finds 57 % feel businesses such as caterers or florists should be required to serve gay or lesbian couples just as they would heterosexual couples , while 41 % say they should be allowed to refuse service for religious reasons .
a shift from a pew research center poll conducted last fall , which found just 49 % thought businesses ought to be required to serve same-sex couples while 47 % that they should be allowed to refuse service to gay and lesbian couples .
apple , walmart and the ncaa all spoke out against the law .